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Using Search Engines

by David Sturtz

Lots of interesting studies at Pew Internet & American Life Project, including this new one: Search Engine Users (view PDF).

Only 38% of users are aware of the distinction between paid or “sponsored” results and unpaid results. And only one in six say they can always tell which results are paid or sponsored and which are not.

That I can somewhat understand, but the next factoid is unfathomable:

Nearly half of searchers use a search engines no more than a few times a week, and two-thirds say they could walk away from search engines without upsetting their lives very much.

Freaks! Who are these people?? I guess it helps to keep everything in perspective and realize what “real” users really do. (Another study on blogging reports that 62% of internet users don’t know what a blog is. Of course bloggers can’t always agree on what one is either.)

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